Subscription Video on Demand (SVOD) market shares in Q3 2021 in Italy.

Both Netflix and Amazon Prime Video decreased by 1% between Q2 and Q3. Both companies have been losing market share since January 2021; 3% and 2% respectively.

However, on the other hand, companies that experienced growth include, Disney+ and Now TV, each having grown by 1%.

Subscription Video on Demand (SVOD) market shares in Q3 2021 in Italy.

Market share development in 2021

Among all SVOD platforms in Italy, Disney+ has been experiencing the greatest month-to-month and also quarterly growth. From Q1 to Q2, Disney+ market share has grown by 9%.

On the other hand, both Netflix and Amazon Prime Video both decreased by 5% within the same period.

SVOD Market share development in 2021

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